OptionB.Org is a brand that is dedicated to helping individuals build resilience in the face of adversity. Their mission extends to equipping families, friends, and communities with the necessary tools to develop resilience as well. At OptionB.Org, they understand that at some point, everyone encounters loss and hardship. With this in mind, they strive to provide practical and compassionate everyday advice to those going through challenging times and to those who want to support their loved ones during life's toughest moments.

OptionB.Org was inspired by the bestselling book "Option B" written by Sheryl Sandberg and Adam Grant. Sheryl's personal experience of losing her husband Dave suddenly in 2015 led her to co-write this relatable guide on navigating loss and hardship. In 2017, Sheryl founded OptionB.Org to offer resources and support to others facing life-changing difficulties.

OptionB.Org openly discusses various hardships, such as grief, infertility, and mental health struggles, in order to combat feelings of isolation. They provide tools and practices to help individuals navigate these challenges in their day-to-day lives. Whether you're seeking ways to care for yourself, looking for tips on supporting others, or need guidance on navigating grief, OptionB.Org is here to help.