Optise is a B2B website platform designed to help marketing teams improve their websites and generate more leads and customers without needing specialist website expertise. Its Intelligence Engine analyzes website behavior, SEO and answer engine optimization (AEO) signals, social media signals, and patterns from high-performing B2B sites to recommend prioritized, data-driven improvements. These can be reviewed and approved by the team, or shipped automatically, with users retaining control over what gets published.

The platform brings together automated website improvements, a user-friendly content management system, a content creator, and analytics. Teams can edit pages, update copy and calls to action, create blogs, landing pages, and other content, and track performance such as search visibility, traffic sources, and leads. Optise also supports improvements to technical issues, site structure, internal links, and visibility in search engines and AI-generated answers. The company provides resources including an AEO playbook, blog, podcast, and customer success stories.