Optivo

Optivo is the UK's pioneering email retargeting platform, designed to help brands convert anonymous website visitors into identifiable, opt-in customers in a fully GDPR-compliant manner. Leveraging an advanced identity resolution technology powered by esbconnect, Optivo identifies visitors not already in your customer relationship management (CRM) system, utilizing a comprehensive database of over 17 million opted-in UK consumers. This innovative approach allows brands to recover revenue from up to 95% of site visitors who would otherwise remain unidentified, significantly improving engagement rates.

Optivo’s platform integrates seamlessly with existing marketing technology stacks, making it easy to deploy. It automates the process of sending personalized follow-up emails, ranging from gentle nudges to targeted sales messages, ensuring higher conversion rates and return on ad spend (ROAS). Trusted by leading brands across diverse industries, including fashion and health supplements, Optivo not only goes beyond conventional cart abandonment solutions but also enhances overall digital marketing strategies by capturing 3 to 5 times more traffic. With Optivo, businesses can scale confidently while maintaining a strong commitment to privacy and compliance.