Orange Apron Media is The Home Depot’s retail media network, connecting brands with Home Improvement shoppers and professional customers through the retailer’s stores, website, and audience data. Its scale includes approximately 3.5 billion annual site visits and 1.6 billion annual transactions, offering advertisers access to customers actively shopping in the category.

The network provides omnichannel advertising and marketing solutions across the customer journey. Available placements and services include onsite and in-store advertising, social media, search ads, programmatic video, creator partnerships, email and direct mail, and exclusive sponsorships and partnerships. Orange Apron Media also offers audience and creative solutions, along with measurement and insights to help advertisers track and optimize campaign performance.

Its team of sales, audience, and media strategists works with brands on goals such as building awareness, launching products, and driving customer conversions. Orange Apron Media highlights the value of campaigns that combine the Home Depot brand with advertisers’ own brands, reporting increased purchase intent and ad recall in its comparison of co-branded and solo-brand advertising.