The brand described is a unified advertising data accounting system for the internet, focusing on collecting and processing information. The Operator of Advertising Data (ORD) - ORD-A is one of the seven approved companies by Roskomnadzor as advertising data operators. This company assigns identifiers to advertising creatives, automates information collection from market participants, and transfers it to the Unified Internet Advertising Register managed by Roskomnadzor.

ORD-A helps in the marking and accounting of internet advertising, ensuring compliance with the new advertising law. They handle the registration of creatives, placement of advertising content online, and the submission of reports post-campaign completion. To comply with regulations, all market participants, including advertisers, advertising agencies, and ad distributors, must mark and account for internet ads.

ORD-A offers services, tariffs, and guidance on complying with the law for seamless cooperation in the internet advertising market