Shuven

Shuven is an independent, U.S.-based supplement brand founded in 2025 as CalmGut and now operating under a new name. Its science-informed formulas target the gut-brain connection, supporting digestive comfort, stress, sleep, focus, energy, and skin health. Shuven’s central principle is dose transparency: ingredient amounts are disclosed on product labels, with no proprietary blends, and the brand explains when an ingredient is below a studied dose.

Its six focused formulas include Reset for gut lining support, Focus for mental clarity, Sleep for winding down, Bloat for occasional digestive discomfort and regularity, Morning for energy and digestion, and Glow for skin-gut health. A Starter Gut Health Bundle is also offered for people beginning a routine. Formulas feature ingredients such as ashwagandha, L-glutamine, magnesium glycinate, peppermint oil, ginger, and lion’s mane. The brand says its products use vegan capsules and standardized ingredients, with production batches planned for independent testing and cGMP manufacturing. Shuven is currently in pre-launch and is not yet shipping.