Organic Picks is a women-led health and wellness brand founded in 2017, originally known as "The Phakki by Rubina Fawad." With a mission to tackle pressing health issues such as obesity and hormonal imbalance, the brand has successfully helped thousands of individuals achieve their weight goals and enhance their overall well-being. Emphasizing the power of natural remedies, Organic Picks offers a range of 100% organic and herbal products, including weight loss solutions, detox drinks, and specialized plans for conditions like PCOS.

The brand prides itself on its commitment to safe and effective treatments, believing that the best solutions are rooted in nature without harmful side effects. All products are crafted from home remedies and reflect the personal experiences of the founder and her team. Since transitioning into a registered brand, Organic Picks continues to provide quality organic solutions delivered right to customers' doorsteps, fostering a healthier lifestyle through holistic wellness.