OSM (Orologio Su Misura) is an Italian watch brand focused on creating personalised timepieces shaped around each customer. Its approach puts the person first, inviting customers to design a watch from scratch through a made-to-measure project. The range spans ready-to-wear collections and one-of-a-kind creations, with options that include premium steel, sapphire crystal and personalised initials.

Each custom project starts at €500 and includes a free preview, allowing customers to see the proposed design before proceeding. OSM presents its work as an expression of Italian made-to-measure tradition, applying the idea of a personal fit to watch design. Customers can explore the brand’s Atelier and begin a project through its website, or get in touch by phone or email.

The brand also states that purchases come with a 24-month warranty, free shipping and secure payment options. OSM’s offering is suited to people seeking a distinctive Italian watch with personal details, whether they choose a piece from the collection or commission a unique design