**Lazada Group**

Founded in 2012, Lazada Group is Southeast Asia’s premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a key player in the digital retail revolution, Lazada is committed to connecting consumers with a vast array of products through state-of-the-art technology and logistics. Backed by Alibaba Group, Lazada leverages advanced technology to provide a superior shopping experience, offering seamless and secure payment options that cater to diverse customer preferences.

Lazada's flagship offering, **LazMall**, launched in 2018, showcases over 32,000 international and local brands, ensuring product authenticity and rapid delivery. The **Lazada Marketplace**, initiated in 2013, empowers retailers with access to millions of customers and a comprehensive suite of services, enabling sellers across 18 categories, including health, beauty, fashion, and home living. With a vision to provide a global shopping gateway, Lazada facilitates cross-border transactions, delivering products swiftly from various countries, including China and the USA. Overall, Lazada is redefining eCommerce in Southeast Asia with its innovative approach and extensive offerings.