Otium Boutique is a brand that was founded in 2017, with the aim of providing specialized marketing services to the boutique hotel market. Previously operating as a full-service marketing agency, Otium Boutique decided to narrow its focus and cater specifically to boutique hotels. Despite initial challenges, they successfully implemented a robust content marketing campaign, writing informative blog posts and publishing guest posts on industry-specific websites.

These guest posts included backlinks, which helped to boost the domain's link equity. Otium Boutique also learned valuable lessons about the long sales cycles and the complexities of working with hotels' proprietary content management systems. Leveraging their experience, they transitioned into an SEO-focused agency, offering a managed SEO service for their clients.

Their SEO process includes keyword research, optimizing existing content, improving internal linking, performing technical audits, and publishing new blog content. Today, Otium Boutique is known as Dialed Labs, a brand promotion agency that specializes in B2B lead generation and offers a range of online business services