OTTO

OTTO is a German online retailer offering a broad selection of products for everyday life, fashion and the home. Its catalogue includes clothing, shoes and accessories for women, men and children, alongside furniture, kitchens, home textiles, décor and garden products. Customers can also shop for household appliances, kitchen equipment, consumer electronics, computers, smartphones, gaming products, sports and outdoor goods, toys, beauty items and pet supplies. The site features products from many brands and provides inspiration for styles, room design and practical home solutions.

OTTO aims to make online shopping convenient, with flexible payment options including instalments and payment by invoice. Its services include furniture assembly, technical installation, collection of old appliances and extended warranties. The OTTO app brings offers to customers’ smartphones, while the OTTO UP membership programme offers benefits such as savings on delivery costs and the opportunity to collect points. OTTO also provides information to help shoppers make more informed choices, including guidance on independently certified materials and labelled fashion and textiles.