Our Land and Water brand, guided by the Government's vision, is dedicated to enhancing New Zealand's primary sector's production and productivity while safeguarding the nation's land and water for future generations. Launched in January 2016 with a funding of $96. 9 million over 8 years, hosted by AgResearch, the brand aims to preserve the core treasures of the country—land, water, and ecosystems—while deriving value from them.

Our vision entails resilient, healthy, and prosperous land uses in catchments, fostering pride and shared value for all New Zealanders. Transitioning to this future requires a paradigm shift in how we interact with land and water, emphasizing the urgency of industry and community collaboration. With a focus on enhancing soil and water quality, combating climate change impacts, and transitioning from volume to value for sustainable prosperity, Our Land and Water brand spearheads transformative solutions for a sustainable future