Oxford is a consumer brand featured in a German-language promotional campaign that invites shoppers to purchase Oxford products and enter for a chance to win. The campaign is designed for people buying products for themselves or someone else, and asks participants about the educational or professional stage for which they made their purchase. It also gathers feedback on buying reasons, competing brands, purchase frequency, and whether customers would recommend Oxford.

To take part, customers must buy Oxford products between June 1 and October 15, 2026, then complete the online entry form and upload a receipt by October 31, 2026. The form requests purchase details, including the date, time, product quantity, Oxford spend, total receipt amount, and retailer, along with contact information. Participants can discover their result immediately after submitting their entry. The campaign also encourages people to invite friends to participate. Separate links provide access to the official terms, privacy information, and contact details, while an optional newsletter offers updates about future Oxford promotions and topics.