OXO Organic provides a professional hair-smoothing system designed for salons and trained stylists. Its signature permanent smoothing treatment is distinguished by a process in which the product is shampooed completely out of the hair before flat-ironing. The brand describes its method as formaldehyde- and glycolic-free, with a focus on controlled application and predictable results. OXO Organic says the treatment is suitable for all hair types and is intended to create a lasting structural change while delivering a natural-looking finish.

The brand offers professional kits, including a salon try-me kit and a kickstart kit pairing the smoothing treatment with a Heat Supreme straightener. It also sells hair-care products and provides education to help stylists understand the OXO method, follow technical protocols, and introduce the service in their salons. Resources include before-and-after results, technical FAQs, salon implementation guidance, and articles about smoothing, straightening, and hair care. OXO Organic works with registered salons and offers certified salon accounts, a salon locator, and worldwide distributor opportunities.