Ozarka® is a Texas-rooted bottled water brand whose history and identity are closely tied to the Lone Star State. Its natural spring water is sourced from selected Texas springs, including Roher, Piney Woods, and Moffit, and bottled in Texas. The brand offers spring water and sparkling water, with products available in recyclable bottles where local facilities accept them and in aluminum bottles. Ozarka also provides water delivery and helps customers find places to buy its products.

The brand shares stories about its Texas springs and communities, and promotes recycling through its MadeBetter® efforts to make recycling more accessible. Its aluminum bottle initiative also supports The Meadows Center for Water and the Environment, with 1% of aluminum bottle sales donated to the organization. Through Rewards Drop®, customers can earn rewards on eligible purchases, including merchandise, sweepstakes entries, and other offers. Ozarka also features partnerships with Major League Baseball, Chuds BBQ, and Curtis Jinkins, and provides resources such as water quality reports, product information, and customer support.