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Hex Code
Color name
RGB
HSL
CMYK
#D5A660
Di Serria
213, 166, 96
36, 58, 61
0, 22, 55, 16
#FE84E7
Blush Pink
254, 132, 231
311, 98, 76
0, 48, 9, 0
#824125
Burnt Umber
130, 65, 37
18, 56, 33
0, 50, 72, 49
Lazada Group, founded in 2012, stands as Southeast Asia’s premier eCommerce platform, uniting diverse markets across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada leverages cutting-edge technology to redefine the retail experience for customers. With a commitment to serving 300 million users by 2030, Lazada offers an expansive selection of products through its core services: reliable logistics, advanced technology, and secure payment systems.
One of its flagship offerings, LazMall, launched in 2018, is a vast virtual marketplace featuring over 32,000 authentic brands with guaranteed fast delivery and a hassle-free return policy. Moreover, Lazada Marketplace provides retailers with access to millions of customers, supported by comprehensive services that enhance selling capabilities. The platform also facilitates cross-border commerce, connecting local brands to international consumers, bolstered by Alibaba’s robust logistics infrastructure. With a diverse catalogue that spans 18 categories, Lazada continues to set the standard for online shopping in Southeast Asia.
Brand industry
E-commerce and Shopping
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