PACIFIC is a racketsports brand with roots in Germany and New Zealand, founded in 1972. The company offers products and services for tennis, badminton, and squash, supporting players of different abilities with equipment and specialist know-how. Its range includes rackets and strings, with an emphasis on performance, precision, and preparation. PACIFIC highlights the importance of choosing the right string and recommends restringing a racket after 30 hours of play or at least three times a year.

The brand also develops equipment using BasaltX® materials. Its next-generation BasaltX® BXT fibre is produced with Austrian materials specialist ASA-TEC and is presented as lighter, stronger, and more effective at damping vibration than the previous material. PACIFIC’s X Force racket series is designed for advanced players seeking responsiveness and accuracy, with variations intended to help players find a suitable model. Through its Swiss online shop, PACIFIC provides access to its products and customer support, alongside information about delivery, payment, and account services.