Pack Train

Pack Train is an award-winning sports marketing agency based in Stockholm, working with brands and sports rightsholders to create partnerships that engage audiences, generate business, and earn attention. The agency describes its clients as teammates and combines data-driven insight, strategy, and creativity to develop solutions tailored to their goals.

Its services span sponsorship strategy and procurement, sponsorship development, revenue growth strategies, social sustainability programs, research, brand and exposure analysis, communication strategy, public relations, creative concepts, and activation planning and delivery. Pack Train also supports clubs in strengthening their commercial offerings through smarter activations, new concepts, and evidence-based reporting.

The agency’s work includes initiatives for Svenska Spel Damhockeyligan, Volkswagen, and Hammarby Fotboll. These projects have addressed gender equality in sport, encouraged positive conduct among youth football parents, and helped a football club develop sustainability programs and sponsorship opportunities. Pack Train’s divisions focus on sports marketing, strategy, insight, and creativity and communication.