PaddleWaver

PaddleWaver is a comprehensive marketing platform focused on helping businesses acquire, engage, retain, and monetize app users. Its services include user acquisition marketing, app retargeting, connected TV (CTV), and an advertising exchange, supporting campaigns across the user lifecycle. The company emphasizes performance-based outcomes, with clients paying when users take meaningful actions and generate purchases, rather than for installs alone. For gaming apps, it also aims to support engagement and return on ad spend.

PaddleWaver reports integrations with more than 30 supply-side platforms, enabling campaigns to reach audiences globally, and says its in-house systems monitor ad placements and creative content for brand safety. Its fraud detection covers activity from impressions through post-install events, using signals such as IP, user acquisition, and language data, alongside integrated mobile measurement partners. To help advertisers target valuable audiences, PaddleWaver uses audience technology, more than 10,000 ad tags, and third-party data management platforms. The site also showcases partners across grocery delivery, payments, e-commerce, mobile services, digital banking, and Asian entertainment streaming.