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Hex Code
Color name
RGB
HSL
CMYK
#B8B8B8
Silver
184, 184, 184
0, 0, 72
0, 0, 0, 28
#FFFEA2
Milan
255, 254, 162
59, 100, 82
0, 0, 36, 0
#000D80
Navy Blue
0, 13, 128
234, 100, 25
100, 90, 0, 50
Lazada Group, founded in 2012, is Southeast Asiaβs foremost eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada leverages advanced technology and logistics to revolutionize retail in the region. The platform boasts an extensive selection of brands and sellers, aiming to serve 300 million customers by 2030.
Lazada operates several key offerings. LazMall, launched in 2018, connects shoppers with over 32,000 reputed international and local brands while ensuring 100% product authenticity and fast delivery. The Lazada Marketplace empowers retailers with access to millions of customers, providing essential services like secure payments and marketing support across diverse categories, from beauty and fashion to electronics and home appliances. Additionally, Lazada's cross-border initiatives allow Southeast Asian brands to reach global consumers, showcasing products from markets such as the U.S., Europe, and East Asia through its Global Collection channel. With robust logistics and a focus on seamless transactions, Lazada is setting new standards in eCommerce.
Brand industry
E-commerce and Shopping
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