**Lazada Group**

Founded in 2012, Lazada Group stands as Southeast Asia's premier eCommerce platform, serving six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada leverages cutting-edge technology and logistics to redefine the shopping experience for its vast customer base. The platform features a diverse range of products across multiple categories through its distinct offerings, including LazMall, a virtual marketplace that guarantees 100% product authenticity and fast delivery from over 32,000 brands.

Additionally, Lazada’s Marketplace empowers retailers by connecting them with millions of customers and providing comprehensive support, including secure payment options and marketing analytics. Their cross-border initiative facilitates the import and export of regional and international goods, enabling local brands to reach global consumers effectively. With a commitment to enhancing the retail landscape, Lazada continues to innovate, creating seamless and secure shopping experiences tailored to the needs of its users. By 2030, the brand aims to cater to 300 million customers across the region.