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Hex Code
Color name
RGB
HSL
CMYK
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
#F36E36
Flamingo
243, 110, 54
18, 89, 58
0, 55, 78, 5
#5B1B1B
Espresso
91, 27, 27
0, 54, 23
0, 70, 70, 64
Lazada Group, founded in 2012, is Southeast Asia's leading eCommerce platform, connecting consumers with over 32,000 local and international brands across six countries, including Indonesia and Vietnam. As the regional flagship of the Alibaba Group since 2016, Lazada combines advanced technology, robust logistics, and secure payment solutions to redefine the online shopping experience.
Lazada's offerings include the innovative LazMall, a virtual mall that guarantees product authenticity, swift delivery, and a customer-friendly return policy. Meanwhile, the Lazada Marketplace enables retailers to access millions of potential customers, providing seamless payment, customer support, and marketing analytics tailored for success.
The company also focuses on cross-border trade, facilitating access for Southeast Asian brands to global markets and introducing international products to the region. With an ambitious goal to reach 300 million customers by 2030, Lazada continues to evolve through initiatives like Project Voyager, enhancing both retail and entertainment experiences for shoppers while ensuring secure transactions.
Brand industry
E-commerce and Shopping
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The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
