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Hex Code
Color name
RGB
HSL
CMYK
#D5BD71
Tacha
213, 189, 113
46, 54, 64
0, 11, 47, 16
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
#680907
Dark Burgundy
104, 9, 7
1, 87, 22
0, 91, 93, 59
Lazada Group, founded in 2012, has established itself as Southeast Asia's premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a flagship of Alibaba Group since 2016, Lazada combines advanced technology, efficient logistics, and secure payment solutions to redefine the online shopping experience.
With over 32,000 leading international and local brands available, LazMall, launched in 2018, sets the standard for online retail by ensuring 100% product authenticity, fast delivery, and a generous return policy. Lazadaβs Marketplace offers retailers swift access to millions of customers, supporting various categories such as health & beauty, fashion, home & living, and electronics.
Lazada also champions cross-border commerce, providing a gateway for Southeast Asian brands to reach global consumers while showcasing international brands within the region through its Global Collection. With a commitment to innovation via Project Voyager, Lazada aims to continually elevate the shopping experience for its growing customer base, targeting 300 million clients by 2030.
Brand industry
E-commerce and Shopping
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