Money Robot provides SEO software and educational resources focused on backlink analysis and link building. Its website promotes a Page Backlink Checker, a tool designed to show which external pages link to a specific URL and help users review their backlink profiles. The guide explains how backlink data can support search visibility, content planning, outreach, and the evaluation of page-level authority. It describes metrics and link details such as referring domains, source-page authority, anchor text, link attributes, topical relevance, and profile trends.

The site also advertises link-building software intended to help users grow organic traffic and improve search rankings. Visitors can enter a website and keywords to start link building, or submit a website to check backlinks. Money Robot presents its service as accessible to a range of users, including bloggers, online stores, digital marketers, and agencies managing client websites. The website includes navigation for pricing, testimonials, contact information, free access, and login, and claims more than one million customers.