Paiwan Technology is a provider of digital marketing tools focused on helping e-commerce businesses measure and improve advertising performance. Its cross-platform attribution service connects advertising clicks on nine major media platforms—including Douyin, Tencent, Baidu, Kuaishou, Weibo, Xiaohongshu, and Bilibili—with orders placed on Pinduoduo, Taobao, JD.com, and WeChat Stores. Using click IDs, Paiwan matches sales to ad interactions and sends conversion data back to media platforms, helping advertisers assess results and improve campaign optimization.

The platform also offers configurable attribution rules for timing, conversion volume, ad placement, order value, and audience, alongside dashboards for tracking orders, revenue, matching rates, and return on investment. Fraud detection, data analysis, alerts, and API integrations support campaign oversight and reporting. Paiwan’s advertising protection tools monitor campaign spending, flag interruptions, and can reactivate paused plans. For creative production, its AI workflows generate product images, promotional graphics, and short-form video assets. The company serves e-commerce advertisers and offers product demonstrations, trial access, and business consultation.