Palmilhar Portugal is an initiative built around a planned circular walking route of more than 6,000 kilometres, designed to connect the country’s territory and invite visitors to experience Portugal at a slower pace. Its goal is to bring coastal and inland communities closer together, highlight local heritage and traditions, support regional economies, and encourage healthier lifestyles and year-round tourism. The brand offers walking experiences through villages, mountains, valleys and historic paths, alongside sports events that combine endurance, competition and landscapes.

Visitors can also join thematic activities focused on observing and learning about nature, as well as local experiences featuring regional food, crafts and community traditions. Sociocultural programming, including music, theatre, exhibitions and festivals, adds opportunities to engage with the culture and stories of each place. Together, these offerings present Palmilhar Portugal as more than a walking trail: it is a platform for connecting people with nature, local communities and the cultural identity of the regions along the route