Prat’s is a consumer brand whose products are sold through retail points of sale across Brazil. The available information does not specify product categories, but it describes a national promotional campaign designed to engage customers who purchase participating Prat’s products. During the stated participation period, eligible customers could register on the campaign website and submit valid receipts showing their CPF and at least one participating product to receive a lucky-draw entry. Submitting a photo or video in accordance with the campaign rules could provide additional chances.

The “Pancada de Prêmios” promotion offered 10 iPhone 17 Pro Max prizes, each with a personalized case and screen protector, and 20 Prat’s and Gusttavo Lima merchandise kits. Each kit included items such as wireless earphones, eyewear, clothing, accessories, a cup, and a knife. Draws were scheduled using results from Brazil’s Federal Lottery. The campaign also provided online registration, official rules, frequently asked questions, and customer support by WhatsApp. Its published participation period ran from June 22 to September 18, 2026.