PaperTale is a brand that aims to challenge the existing system of supply chain data collection and verification. The brand's mission is to empower people, foster trust, and enhance transparency between farms, factories, brands, and customers. By doing so, PaperTale helps individuals become aware of their connection to the world, enabling them to take actions for a better future.

Founded in 2018 by Bilal Bhatti, a textile engineer with extensive experience in Europe and Asia, PaperTale was born out of concern for the working conditions, environmental impact, and corruption within the fashion industry. To bring about change, PaperTale develops technology and operates a garment factory that serves as a role model for production. At present, PaperTale focuses on the fashion and textiles industry but has plans to expand its reach to other sectors in the future