Paqu is a brand that is deeply committed to nature, creativity, handwork, and ecology. They find inspiration in the unique value of the artisans' work, particularly the knitters and Alpaca breeders of the Peruvian highlands. As advocates of sustainable fashion and ethical production practices, Paqu supports local farmers and artisans, ensuring fair and safe working conditions.

The brand's story began in Winter 2014 when Amanda, a USA designer, and Fernando, a Peruvian entrepreneur, met in NYC to discuss their common vision of community-building. They believed that by empowering talented Peruvian artisans and collaborating with designers from around the world, they could create a more meaningful society. In 2015, Paqu was officially born, with its name derived from the Quechua word for alpaca, symbolizing their admiration for Inca social life and practices of reciprocity.

Paqu aims to revive and reinvigorate the ancient practice of sharing through technology. The brand's first Winter Collection in 2015 marked a significant milestone, not only for showcasing their designs but also for their first donation to the children of a Peruvian community. Paqu emphasizes the extraordinary qualities of alpaca fiber.

Known for being luxuriously soft, lightweight, and three times warmer than wool or cashmere, it offers unparalleled comfort and versatility. Alpaca fiber is hypoallergenic, durable, and easy to care for. Its silky fibers provide a smooth texture with a subtle sheen, and it naturally grows in a range of beautiful shades.

Furthermore, promoting the use of alpaca fiber contributes to sustainable agriculture in the Andes, as alpacas have a low environmental impact. With their commitment to sustainability, fair trade practices, and exceptional craftsmanship, Paqu is not only a brand but a movement that celebrates the beauty and cultural richness of Peru while ensuring a better future for its communities and the environment. © 2014 PAQU.

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