Parallel Inception

Parallel Inception is a customer service training and education brand focused on helping higher education professionals and college students strengthen the way they serve others. Founded by Jeffrey Pierce II, the organization grew from his book, Be My GUEST: A Guide for Creating an Ultimate Service Experience, which presents an accessible approach to customer service.

Its signature offering, The Ultimate G.U.E.S.T. Experience, is a training program for higher education professionals and student leaders on college campuses. The program develops practical service skills through five principles: Greeting, Undivided Attention, Empathize, Solution, and Thanks. Its central message encourages participants to treat others with the care they would want for their own family.

Parallel Inception also shares Quick Tip Tuesday, a series of concise customer service reminders for colleges and universities. Tips are designed to be easy to remember and apply, helping staff and student leaders improve the experience they provide. The organization offers opportunities to connect by email and through its social media channels.