Unclaimed brand
Paramount Act is where fist-pumping and lending a helping hand collide. We raise a glass to the risk-takers and change-makers, and make it easy for everyone to take action - right now - on issues they care about.
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Hex Code
Color name
RGB
HSL
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#0AAACD
Cerulean
10, 170, 205
191, 91, 42
95, 17, 0, 20
#000A3C
Stratos
0, 10, 60
230, 100, 12
100, 83, 0, 76
#99E7EB
Blizzard Blue
153, 231, 235
183, 67, 76
35, 2, 0, 8
Paramount Act is a social-impact initiative from Paramount that encourages people to turn their interests into action. Its message brings together the energy of entertainment and the value of helping others, highlighting risk-takers and change-makers while making it easier for audiences to engage with issues they care about. The site organizes its work around areas including LGBTQ+ community, mental health, civic engagement, and community action.
Through featured stories and programming, Paramount Act raises awareness, invites discussion, and points visitors toward ways to participate. Examples include Beyond the Aggressives, which reunites four protagonists from the original film to reflect on their experiences and consider the future, and a Love & Hip Hop Atlanta discussion addressing racism and colorism. The platform also features opportunities to support local efforts and recognize people affected by tragic events. Visitors can explore these topics and learn more about initiatives, alongside access to Paramountโs related entertainment brands.
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Community and Society
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