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Hex Code
Color name
RGB
HSL
CMYK
#FF0000
Red
255, 0, 0
0, 100, 50
0, 100, 100, 0
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
#212121
Mine Shaft
33, 33, 33
0, 0, 13
0, 0, 0, 87
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a key player in the region's digital retail landscape, Lazada connects millions of customers through cutting-edge technology, robust logistics, and secure payment systems. The brand became a regional flagship of the Alibaba Group in 2016, leveraging its advanced technological framework to enhance shopping experiences.
Lazada offers a diverse array of services, including LazMall, Southeast Asia's largest virtual mall featuring over 32,000 authentic brands, and Lazada Marketplace, which empowers retailers with comprehensive tools for reaching new customers. The platform also facilitates cross-border commerce, enabling local brands to reach international markets with ease.
Customers benefit from Lazada's commitment to speedy delivery, a seamless shopping experience, and a wide selection of products spanning health and beauty, fashion, home appliances, and more. With an ambitious goal to serve 300 million customers by 2030, Lazada continues to lead the way in the region's retail evolution.
Brand industry
E-commerce and Shopping
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