Paris Wine Cup is an international wine competition organized by Beverage Trade Network. It aims to recognize, reward, and promote wine brands that have successfully targeted specific wine drinkers. Unlike other competitions, Paris Wine Cup focuses on wines that are marketable, consumer-driven, and have a clear market value for trade buyers.

The competition follows strict rules in terms of organization, criteria, judging, and results. Judging is done in three key areas: quality, value for money, and packaging and design. The competition seeks wines that are well balanced, enjoyable, and easy to drink.

It also assesses wines for their value for money and their package and design. Winners of Paris Wine Cup reassure trade wine buyers that these are wines their customers want to buy. The competition also recognizes the talent and skills throughout the wine supply chain, from winemakers to importers and wholesalers.

Winners receive Gold, Silver, or Bronze awards and are supported by a strong consumer awareness campaign. Paris Wine Cup is a platform for wine brands to gain recognition and increase visibility in the global market