Parklu, now a part of Launchmetrics, is a leading brand in the influencer marketing industry in China. They offer a comprehensive suite of tools and data to help businesses amplify their global strategy. With Parklu, brands can easily identify, activate, and measure the impact of the most influential Key Opinion Leaders (KOLs) in China.

Their end-to-end software solution simplifies relationship and campaign management, allowing brands to scale their campaigns with automation for KOL matching, tracking, and payments. By monitoring KOL campaigns and global media platforms like TikTok, Douyin, and WeChat, businesses can gain valuable insights to quantify and benchmark their brand's performance. Parklu also provides an analytics tool that enables businesses to discover the most effective KOLs across different social media platforms in one database.

With comprehensive real-time campaign tracking, KOL relationship management, and social listening analytics, brands can make data-driven decisions for their influencer marketing strategies. Additionally, Parklu offers resources such as blog articles, eBooks, templates, reports, and events to help businesses learn about the best marketing strategies in China. Stay updated on everything you need to know about marketing in China with Parklu's content, reports, and events