Unclaimed brand
Since 2017, we’ve been sharing specialty teas sourced directly from farmers and original blends rooted in our Southeast Asian heritage.
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Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
PARU is a specialty tea brand sharing thoughtfully sourced teas and original blends since 2017. Drawing on its Southeast Asian heritage, the brand works directly with farmers and family farms to offer teas from origins including China, Japan, Thailand, and Vietnam. Its collection spans black, green, white, oolong, pu’er, hojicha, matcha, and herbal tisanes, alongside distinctive house blends such as Coconut Chai and Blue Chamomile.
PARU offers loose-leaf teas, reserve selections, and matcha for traditional preparation, lattes, and baking. Customers can also browse gong fu teaware, tea filters, tea pets, accessories, pantry items, and gifts. Tea subscriptions provide another way to explore its offerings. Beyond products, PARU hosts experiences including tea tastings, traditional bowls of matcha, Japanese tea ceremonies, and the PARU-Suruga Tour. The brand also provides gift cards, wholesale opportunities, and rewards. With an emphasis on quality, transparent product information, and a connection to tea-growing communities, PARU brings together carefully selected teas, original flavors, and opportunities to learn and enjoy tea.
Brand industry
Food and Drink
Company type
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Year founded
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Garden-direct East Asian teas
Southeast Asian-inspired tea blends
Japanese matcha
Loose-leaf tisanes
Tea tastings and ceremonies
How do I download the PARU logo?
The PARU logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does PARU's branding look like?
The PARU wordmark is a clean, all-caps geometric letterform, with a distinctive open, angular A and no separate emblem. Its visual identity pairs restrained black lettering and generous white space with natural tea photography, botanical product imagery, and occasional colorful illustrated packaging; layouts are airy and product-led, balancing crisp modern typography with warm craft cues.
What are PARU's brand colors?
The PARU color palette uses the hex codes #FFFFFF and #000000.
The PARU name, logos and brand assets are trademarks of PARU and its affiliates. Brandfetch isn't affiliated with or endorsed by PARU. Their use is subject to PARU's brand guidelines.
