PasToucher is an eyewear brand offering sunglasses with a French-inspired touch, created by Israeli-French designer Alex Barkman. Its collection is positioned as premium, combining quality lenses and frames with prices intended to remain accessible. The online store serves both women and men, with dedicated collections and a range of styles and colors. Featured designs include models such as Madrid, Manila, Berlin, Miami, Nice, Tokyo, Phoenix, Cordoba, and Antalya, with selected items available at promotional prices and through an outlet section.

Customers can browse the catalog and purchase sunglasses online. PasToucher also provides customer service information covering deliveries, exchanges, product warranty, and frequently asked questions. Shipping is free on purchases of 300 shekels or more. The brand lists a physical shop at Andrius 5/1 in Tel Aviv, on the seventh floor, and publishes its opening hours for visits. Visitors to the shop may receive a 10% discount by presenting the stated coupon code; the offer does not apply to website shoppers. The brand also shares updates through Instagram and its blog.