Pakistan Software Houses Association (P@SHA) is a renowned and influential trade association established in 1992 by software and IT companies in Pakistan. With a primary aim to promote the IT industry, P@SHA has become a strong cluster of IT and IT-enabled companies that actively lobby the government for favorable policies and initiatives to drive industry growth and attract new members. Over the past three decades, P@SHA has expanded its scope and impact, focusing on four main pillars: industry engagement, government relations, brand and global outreach, and skill and capacity development.

Through various sector and special initiatives, P@SHA provides support to its members in creating a conducive business environment, enhancing brand visibility, and building skills and capacity within the IT industry. As the voice of the industry, P@SHA tackles collective issues, including policy input, legislation, and incentives, on behalf of its members. The association also organizes sponsored career events and salary surveys to contribute to the dynamic growth of the sector.

Internationally, P@SHA promotes Pakistan's IT industry through trade and technical delegations, enabling Pakistani companies to engage in leading-edge projects and contribute to the rapid growth of the software, services, and outsourced industry. Located in Islamabad, P@SHA continues to demonstrate its commitment to the IT sector's growth in Pakistan, supporting its member organizations and fostering a vibrant and thriving industry