PASSION 24 is a functional juice brand that aims to make healthy choices enjoyable and easy, encouraging people to bring more passion to everyday life. Its drinks combine natural fruit juice, plant extracts and patented technology. The brand highlights products made without added sugar, caffeine, artificial colors or preservatives, and describes its formulations as supporting daily replenishment and normal physiological functions.

The product range includes HYDRATION, WAKE and COLLAGEN drinks. HYDRATION includes JLIN x PASSION 24 Fruit Power Water, an electrolyte replenishment drink developed in collaboration with basketball player Jeremy Lin. WAKE offers an energy-focused functional juice, while COLLAGEN features a collagen functional juice drink. Products are available in several pack sizes, as well as seasonal gift sets and other items.

PASSION 24 sells through its online store and retail channels in Taiwan and Hong Kong and Macau. In Taiwan, listed outlets include FamilyMart, PX Mart, Mia C’bon, 7-ELEVEN iPre-Order and World Gym.