Passiv is a brand that specializes in portfolio rebalancing software for DIY investors. Founded by Brendan Lee Young and Brendan Wood, Passiv aims to simplify passive investing and save investors both time and money. The founders were frustrated with the high fees associated with active management of investment products, which hindered the growth of their nest eggs.

They turned to passive investing, a strategy that involves holding index funds that follow the market, but soon realized there were still tedious aspects to managing their own investments. To address this, Brendan Wood developed a tool that automates the calculation of trades needed to maintain a portfolio's target allocation. This tool eventually became Passiv.

With Passiv, investors can easily track and manage their portfolio, eliminating the need for manual data entry and spreadsheet calculations. Passiv is not a robo-advisor or an algorithmic trading platform. Instead, it empowers investors to make their own investment decisions while simplifying the management process.

The software communicates with the investor's brokerage to fetch data, make calculations, and place trades if enabled. Passiv is designed for individuals who want to manage their own portfolios and avoid high management fees. It helps users build and maintain a balanced portfolio, calculate new share purchases, log in to their brokerages to make trades, rebalance the portfolio, and stick to their investment plans.

Passiv offers a range of features, including recurring contributions, email notifications, and the ability to execute trades with one click through the Elite subscription. With Passiv, investors can save time and effort, freeing themselves from tedious tasks and focusing on what matters most - growing their wealth