Patrucco Idea

Patrucco Idea Srl develops and supplies selected rose hip plants for professional growers through its I Frutti dell’Amore™ product line. Drawing on more than 30 years of experience in hybridization and selection, the company offers its Selezione Patrucco varieties, including Corallo, Corallo Erecta, Zaffiro and Springy, alongside newer cultivars. These plants are valued for ornamental qualities and are also used in medicinal and herbal product markets.

Plants are propagated in open fields in keeping with natural seasonal cycles, without forcing. Patrucco says this approach produces vigorous plants with natural disease resistance and abundant, stable yields. The crop is designed for straightforward, low-maintenance cultivation, requiring no greenhouse, support structures or special systems. Plants can thrive for more than 30 years, making them a long-term option for growers.

Available exclusively by pre-order, the young plants must be ordered several months ahead to match seasonal propagation. Each order includes a 100% rooting guarantee, along with technical and commercial assistance covering planting, cultivation, packaging, preparation and market positioning.