PATTERN Beauty is a hair care brand created by award-winning actress and activist Tracee Ellis Ross, with a focus on celebrating Black beauty and serving curly, coily, tight-textured, and protective styles. Its products are designed to hydrate, define, cleanse, and care for a range of natural hair textures, helping customers build routines suited to their hair and preferred styles.

The collection includes shampoos and pre-poo cleansers, conditioners, leave-in treatments, styling creams, gels, custards, mousses, masks, oils, serums, and scalp care. PATTERN also offers heat styling essentials, including a blow dryer, heat protectant, and blow-out primer, along with brushes, tools, accessories, body products, fragrance mists, and travel-size options. Customers can shop individual products, sample kits, starter sets, and value sets. The brand provides educational resources such as a curl quiz, curl guide, blog, and glossary to support product selection and hair care. PATTERN states that its packaging is recyclable, it is PETA cruelty-free and vegan, and a portion of its efforts supports women of color and the broader community.