PAW UP

PAWUP is a pet food and treat brand built around the idea that pets’ choices matter. The company says it works over the long term with scientific research institutions and veterinarians, and emphasizes natural ingredients, product testing, and food safety. Its range serves both dogs and cats, with treats, freeze-dried foods, and dry food options.

Dog products include chicken and duck jerky, rawhide-free snacks, fish treats, sweet potato chews, and recipes featuring pumpkin or other ingredients. Cat offerings include freeze-dried treats and foods made with single or novel protein sources. PAWUP also presents options for specific needs, including weight management and allergy-conscious feeding, and highlights high-protein and grain-free selections. Some products are described as single-ingredient, while others combine meats with vegetables or fish.

Customers can browse by pet, category, or feeding need through the brand’s online store. PAWUP’s stated focus is to offer appealing, carefully sourced pet food and treats that support everyday vitality, with quality checks before products are sold.