Pawr.link started when bento.me announced shut down. The page I carefully curated just disappeared. Also I saw an opportunity as no other tool on the market was matching bento in terms of enabling creativity. I went with a soft, cute take on "power" and added .link. Paw print became the recognizable brand in the digital space.

The brand was set to be as humane as possible - transparent, no dark patterns and dark growth hacks, no fee cuts that most providers on the internet take - its a way for anyone on the internet to easily setup a powerful page that can handle even onchain payments that go beyond availability of stripe and other methods based by country.

pawr.link is a truly internet first product that isn't tied to any physical entity and will never be, aiming to decentralize and open source with time and engage community and ai agents to care for it.