Payam-e Ma is a progressive media outlet that was launched in 2004 in Kerman and has since evolved into a national newspaper with a strong focus on sustainable development. It prioritizes reporting on environmental issues, cultural heritage, urban and social concerns, and the importance of independent journalism and research. The publication aims to shift public attention from mainstream political news to often overlooked topics that impact the community and the environment.

It advocates for economic activities that align with social inclusivity and environmental sustainability, believing that true development can only be achieved through these principles. Through its independent and investigative journalism, Payam-e Ma highlights critical issues related to climate change, natural resources, public health, and community living. The brand positions itself as a champion of sustainable practices, responsible corporate behavior, and green economics, striving to inform and educate its audience for a better future.

As a reliable source of information, it encourages engagement with the community and fosters discussions surrounding pivotal societal matters