Lazada Group, founded in 2012 and now a leading eCommerce platform in Southeast Asia, connects millions of consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam through its advanced technology, logistics, and payment solutions. Backed by Alibaba Group, Lazada offers the largest selection of brands and sellers in the region, aiming to serve 300 million customers by 2030.

Lazada's core services include LazMall, a virtual mall launched in 2018 featuring over 32,000 trusted international and local brands, guaranteeing product authenticity and swift delivery. The Lazada Marketplace, established in 2013, empowers retailers to reach millions of potential customers while providing comprehensive support services, secure payment options, and marketing analytics. The platform boasts diverse product categories, including health & beauty, fashion, electronics, and home appliances.

With a focus on cross-border trade, Lazada also showcases international brands, leveraging Alibaba's technology for seamless transactions and quick delivery. Through innovative solutions, Lazada is reshaping the retail experience in Southeast Asia.