Pays de l'Ours is a prominent brand that focuses on promoting and supporting the return of bears to the Pyrenees region. Established in 1991, Pays de l'Ours - Adet is a Pyrenean association dedicated to initiating and championing the reintroduction of bears in the area. The brand offers a range of services and products to raise awareness and educate the public about bears and their conservation.

They organize guided nature outings, where experts lead participants on an unforgettable journey to explore the territory of Pyrenean bears. Additionally, Pays de l'Ours provides valuable information through their documentation center, answering questions on bear biology, coexistence, and the ongoing debate surrounding bears. You can also support their cause by making a donation or becoming a member.

Show your support for the bears and proudly represent the Pyrenees with their exclusive merchandise, including mugs, tote bags, caps, keychains, and more. Join Pays de l'Ours in their mission to cohabit harmoniously with these magnificent creatures and preserve their natural habitat