Payward
@payward.com
Payward is the parent company behind Kraken and a portfolio of businesses spanning trading, custody, payments, lending, onchain finance, and benchmarks—built to operate across assets, geographies, and time zones.
Payward's Company Logos
Payward's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#E8AC67
Porsche
232, 172, 103
32, 74, 66
0, 26, 56, 9
#0D0D0D
Cod Gray
13, 13, 13
0, 0, 5
0, 0, 0, 95
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About Payward
Payward Inc. As the parent company of Kraken, its flagship trading platform, Payward offers customers the ability to hold, trade, earn, pay, and invest across diverse asset classes with ease and security. The brand positions itself as a comprehensive financial infrastructure provider, built on a shared architecture that facilitates seamless access to a range of financial services. This includes specialized offerings such as NinjaTrader, Breakout, xStocks, and CF Benchmarks, tailored to meet various customer needs.
Payward is designed to support different user segments, including everyday investors, professional traders, institutional clients, and enterprises. With features like 24/7 multi-asset trading, instant settlement, and direct access to global counterparties, it reflects a commitment to performance, reliability, and regulatory integrity. Operating in over 190 jurisdictions globally, Payward ensures its products and services adapt to local markets while maintaining a strong, cohesive global framework.
Brand industry
Finance
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