PeanutButterJelly is a community-driven marketplace that connects everyday shopping with support for student education and hunger relief. Its affiliate platform features more than 40 merchant partners across categories including electronics, apparel, beauty, travel, home improvement, and pet supplies. The company says marketplace commissions are allocated to scholarships, with a commerce-driven funding initiative announced through 2028.

PeanutButterJelly also promotes direct peer-to-peer student support through PJELLY token donations, which can be sent from one wallet to another to help cover tuition, books, and other education expenses, with support capped at $2,500 per student. Its GAP Scholarship program offers college students gap-support awards, including opportunities to apply for laptops or cash awards. For hunger relief, the brand invites its community to convert PJELLY tokens into donations for charitable organizations.

Additional offerings include AI-powered career and student tools, such as a mock interview coach and a resume-to-job fit analyzer, along with merchant guides and travel content.