Pear is a retail ecommerce platform that acts as a bridge between omnichannel CPG brands and retailers. It combines shoppable media, where-to-buy functionality, and closed-loop data to strategically capture a larger portion of the market share. With Pear, CPGs can convert their shoppable tools into actionable insights that fuel performance marketing.

One of the main advantages of Pear is its ability to help brands increase awareness. It allows brands to inform shoppers about where they can purchase their products and create a clear path to each retailer. Additionally, Pear enables brands to encourage trial purchases at retail by removing barriers to entry and leveraging modern ecommerce techniques.

Pear also helps brands acquire repeat purchasers by implementing retargeting and optimized campaigns. By strategically driving shoppers to key retailers, brands can boost sales velocity and maximize their performance. Pear offers a range of shoppable tools, including shoppable store locators, shoppable product display pages (PDPs), shoppable links, and Pear Connect.

These tools provide seamless customer journeys to retail websites and drive awareness to purchase. Furthermore, Pear provides full-funnel insights to help brands understand their retail ecommerce shoppers. By partnering with retailers, Pear shares click-to-transaction sales data, allowing brands to analyze shopper behavior and optimize their campaigns based on platform, audience, retailer, and more.

For CPG brands and retail ecommerce professionals looking to capture a greater share of the market at retail, Pear offers a comprehensive retail ecommerce playbook, industry insights, tools, and trends. Join the Pear community and subscribe to their newsletter for valuable resources and updates