Pearson Research

Pearson Research is a Mexico-based market research and public opinion firm that helps organizations understand customers, employees, consumers, and voters. With more than 35 years of experience, the company gathers and analyzes information to support better decisions, improve experiences, and strengthen business performance. Its approach combines in-person and digital research, tailored methodologies, and faster reporting, with a stated commitment to continuous improvement and quality standards ISO 9001:2015 and ISO 20252:2019.

Services include qualitative and quantitative market research, neuromarketing, social listening, geomarketing, and public opinion studies. Its research options range from focus groups, interviews, ethnographies, and mystery shopping to surveys conducted face to face, by phone, online, or by video. Public opinion work covers voter profiles, voting intentions, opinion polls, exit polls, and candidate or party monitoring. Pearson also supports customer and employee experience programs, including data collection, analysis, dashboards, automation, alerts, and tracking of satisfaction, loyalty, and recommendation metrics. Its facilities include a Gesell chamber, closed-circuit capabilities, and participant spaces for research sessions.